Area Sales Manager (m/f/d) - DACH Region
LIEWOOD is a design-driven company specializing in toys, home decor, furniture, accessories, clothing, and footwear for babies and children. We are dedicated to aesthetics, quality, and responsibility—values that define our brand and make LIEWOOD the fun and fair choice for families worldwide.
We are now looking for a driven, experienced, and German-speaking Area Sales Manager to join our Sales team for the important DACH region. You will be part of a strong team, where you will have the opportunity to grow in a fast-growing, dynamic business, in a role that presents diverse market and sales challenges.
As an Area Sales Manager, you will lead B2B sales across the DACH markets, including southern Germany, Switzerland, and Austria. Your mission includes nurturing and expanding existing accounts, developing strategies, and executing sales initiatives for both new and existing customers, as well as actively contributing to the growth and improvement of customer relationships.
The DACH region is one of LIEWOOD’s largest markets, and we have a solid customer base, many of whom are digitally driven. We are expanding into new categories and need an Area Sales Manager to join this expansion effort and identify and secure new customers.
You will serve as our sales representative based in either Munich or Düsseldorf and be part of a talented team of international sales colleagues who will collaborate with you to achieve success. Travel is expected to amount to approximately 30–40 days per year.
You will work from home and while traveling.
Responsibilities:
Responsibilities include, but are not limited to:
- Oversee B2B sales operations in the dynamic DACH market
- Cultivate and expand existing accounts, maximizing return on investment
- Develop and execute sales strategies for both new and existing customers
- Acquire and develop key regional accounts
- Actively engage in sales activities targeting large clients
- Conduct daily follow-ups with customers, emphasizing ongoing sales and supplementary offerings
- Plan budgets for each season, aligning them with market demands and business strategies
- Oversee sales staff training and visual merchandising as needed
- Participate in relevant trade shows as required
- Facilitate successful collection launches in collaboration with customers and LIEWOOD Marketing
- Analyze customer performance to identify additional business opportunities and maximize potential growth
Does This Sound Like You?
You are:
- Passionate about sales and customer development
- Good at working independently yet have a strong team spirit
- Comfortable taking responsibility for ensuring the solution is brought to completion
- A team player
- Detail-oriented, with a good sense of the big picture to manage and prioritize your tasks in a busy workday
- Efficient, decisive, and proactive—a self-starter who takes responsibility
- Structured, analytical, and data-driven
- A business-minded professional who understands the P&L and how to optimize ROI
You have
- A college degree in business, marketing, economics, or a related field
- 3+ years of sales experience in the fashion and lifestyle industry, preferably with children’s products
- A proven track record of growing sales in previous years
- A very good command of written and spoken English. Fluent in German
- Strong knowledge of and a network within the regional retail landscapes across Germany, Switzerland, and Austria
- Frequent business trips to identify opportunities, drive sustainable growth, and foster customer relationships
- Frequent travel to LIEWOOD HQ
- Strong analytical skills, problem-solving abilities, and cross-functional collaboration
- Proficiency in MS Office, especially Outlook, Excel, and PowerPoint
How to Apply
The position is to be filled as soon as possible. Interviews are therefore being held on an ongoing basis. Feel free to submit your application today. We look forward to hearing from you!
ABOUT US
Founded in Copenhagen in 2015 by Anne Marie Lie Norvig, LIEWOOD is the result of Anne Marie’s deep passion for design, aesthetics, and the belief that beauty lies in the details. As a mother of growing children, Anne Marie understands the needs and realities of daily family life. After all, this is what reflects the heart and soul of LIEWOOD.
Our Story – Liewood
With a focus on functionality and innovation, LIEWOOD designs and produces toys, home decor, furniture, accessories, clothing, and footwear for babies and children—all crafted with aesthetics, quality, and sustainability in mind. These are precisely the core values that make LIEWOOD the fun and fair choice.
Our Philosophy – Liewood
Children are our future. And for them to grow and forge new paths that improve our world—both for people and the planet—we must be thoughtful and make responsible, conscious choices that reduce our impact on the planet. Day by day, we strive to improve our processes and use of materials; however, we realize that this is an ongoing journey for us, and we will continue to strive to become better.
LIEWOOD is an equal opportunity employer committed to creating and maintaining an inclusive environment that empowers every employee to do their best. As such, hiring decisions are always based solely on personal, business, and professional considerations, and hiring, promotions, and terminations are never influenced by race, sexual orientation, age, ethnic or social origin, gender, religion, social background, political affiliations, or opinions—or any other factors that could lead to discrimination.
Our Journey Toward Responsibility – Liewood
As a LIEWOOD colleague, you will work from our beautiful office in Copenhagen, designed by NORM architects.
We strive to create an inclusive and open company culture, benefiting from a diverse group of high-performing individuals.
Start date: As soon as possible
Category: Full-time
Position type: B2B
Workplace: Germany