Performance Marketing Manager (m/f/d)

HERE’S WHAT YOU’LL BE DOING WITH US – YOUR JOB:

• Performance Marketing with Impact: You’ll develop and manage our performance marketing across all channels—from Google and Meta to our marketplaces such as Zalando, About You, and Otto. Your focus: turning reach into revenue and driving the profitable growth of our business.

• End-to-End Channel Performance: You’ll plan campaigns, manage budgets, and optimize our channels based on relevant KPIs. In doing so, you’ll work closely with our performance marketing agencies, actively manage them, and ensure that strategy translates into concrete results.

• Content, Product & Performance: You understand that strong performance stems from the interplay of product, content, and media. Together with Marketing & E-Commerce, you’ll develop initiatives that make our products visible and desirable across all channels and drive sales.

• Test, Learn & Scale: You’ll test new target audiences, creatives, campaign formats, and channels; evaluate their potential; and scale what works. In doing so, you’ll allocate budgets where they make the greatest contribution to growth and profitability.

• Data-Driven Growth: You’ll monitor performance, marketing costs, and profitability, identify growth opportunities, and leverage new technologies and AI to continuously improve campaigns and processes.

WHAT YOU SHOULD BRING TO THE TABLE – YOUR SKILLS:

HARD SKILLS – A PLUS, LET’S TALK

• You have a background in e-commerce, digital, or performance marketing and at least four years of relevant experience, ideally in the fashion or lifestyle industry.

• You don’t need to be an expert on every channel. Maybe you come from the Google world, are a Meta expert, or are particularly knowledgeable about marketplace performance. What matters most to us is that you understand performance marketing, think data-driven, and are eager to apply your expertise to other channels.

• Ideally, you’re already familiar with some of our systems and platforms, such as Google, Meta Business Suite, GA4, Klar, Shopify, or the advertising solutions of relevant marketplaces. But your ability to adapt is far more important to us than any tool checklist.

SOFT SKILLS – YOUR STRENGTHS ARE OUR SUPERPOWERS

• Superior E-Commerce Instinct: You understand the interplay between brand, product, and performance, and you know that different channels require different approaches. You’re always hands-on when it comes to implementation.

• Ownership & Top-Notch Quality: You’re damn good at what you do. You take ownership, consistently drive projects forward, and deliver results—because you’re genuinely interested and enjoy contributing.

• Fast-Paced, Highly Dynamic: We have to be on our toes to do what we do—you’re proactive, dedicated, reliable, well-organized, and flexible when things get hectic.

WHAT WE OFFER YOU—YOUR BENEFITS

• Culture and short lines of communication: Owner-managed company—our management is present and approachable

• Work Hours & Location: Flexible work within a flex-time framework—with a focus on in-person collaboration and the option to work remotely

• Vacation: 30 vacation days per calendar year

• Compensation: Top pay and personalized development opportunities—hard work pays off

• Workplace: High-quality IT equipment

• Mobility: Good public transportation connections, on-site parking, and bike leasing options

• Early Access & Discount: About 66% off our Rich & Royal looks—for our Superwomen

• Subsidies & Discounts: Corporate benefits, company retirement plan, and fitness through EGYM Wellpass

NOW IS THE TIME – THIS IS YOUR CHANCE

Are you highly motivated and can you identify with our mindset? Go for it! Apply now via our online form and show us who you are—with your resume and anything else that’s relevant to us.

Questions? Then reach out directly to Alena Tschullik from our People & Culture Team at people@richandroyal.de.